About Us

Novo General Trading FZE is a UAE based general trading company established in the year 2000 by Mr. V. Raman Kumar. Novo General Trading FZE is based in Dubai and registered with the Ajman Free Zone Authorities. The Company has been dealing in various commodities since its inception. Mr. V. Raman Kumar the Founder and Managing director of the company, is also an active private investor investing across sectors in India and the Middle East – some of his prominent investments are Zicom – Unisafe ( India - UAE ), Genesys International ( India ), Vestec Inc ( Canada ), Zyfin ( India – Qatar ) in addition to investments in a number of start-ups like Empays, Pescafresh, Snaplion etc. Mr. Kumar also founded MModal (earlier Cbay Systems) which was sold in 2012 to One Equity Partners for USD 1.1 billion. Mr. Kumar has won several awards and recognitions for his outstanding contribution to entrepreneurship and business leadership

NOVO GTC has a full-fledged setup in Dubai, UAE with highly qualified Marketing, Finance, Commercial and Operational personnel to run a highly efficient organization. NOVO GTC FZE has tied up with various suppliers from India to source its rice requirements. One of the sources for Basmati and premium variety being a publicly listed mill incorporated in India for which NOVO GTC FZE acts as the marketing arm. The mill is one of the largest end-to-end rice processing organizations in the world. Based in Khamano in the Indian Punjab, the company sources premier quality paddy directly from more than 300,000 farmers associated with them. The paddy is then processed in its state-of-the-art rice milling facility, which is the largest in the world. Using top quality Satake (Japan) machinery, the plant processes 1.2 million metric tonnes of rice paddy to produce more than 650,000 metric tonnes of rice including 350,000 metric tonnes of superior quality basmati rice.

For the Non-basmati requirement NOVO GTC acts as the marketing arm of another mill incorporated in Andhra Pradesh, India. The mill was established in 1970, it currently has a state of the art milling plant from Satake Japan. The mill exported around 400,000 mt of rice to the GCC and African countries in the year 2013. With their promise of consistent quality and unmatched quantity of supply, our mill, remains to be one of the largest manufacturers in the Non-basmati segment.

NOVO GTC’s sourcing is not limited to these 2 mills, we have tied up with other mills from different parts of India one of which is based Uttar Pradesh and specializes in Fortified Rice. This Fortified rice developed in association with the UN and which is currently being supplied to Africa with the help of UN organizations.

NOVO GTC finds the best producer for each type of product and source the best quality at the best pricing from them. NOVO GTC is known for its high quality and competitive pricing.

NOVO GTC’s clients are spread all over the GCC. We procure and distribute Rice, Wheat, Tea, Sugar, Corn, spices and many other products as listed below:

Food Grains
  • Rice
  • Wheat
Other food Products
  • Sugar
  • Tea
  • Corn
  • Spices
  • Infant milk powder
  • Energy biscuits
  • Seeds (food grains and vegetables)
  • Herbal Nutrition supplements
Non-food Products:
  • Detergents
  • Soaps
  • Hygiene products

Food security has gained importance and today is one of the critical elements in any government’s socio-economic policy. NOVO GTC is fully geared to partner with governments and Organizations in this region to enable them to fulfil their commitments.

We will be honored to partner with your esteemed organization to fulfil your procurement requirements for the above mentioned products. We assure you of high and consistent quality and also meeting delivery commitments. Look forward to your approval and to building a long lasting strong relation with your esteemed organization.